Junior Brand Manager Job Description (2023)

Job Descriptions

Junior Brand ManagerJob Description

4.6

179votesfor Junior Brand Manager

Junior brand managerprovides solution and ensure on-time response to the Consumer Services regarding consumer complaints with the help of Digital and CRM Manager.

Junior Brand ManagerDuties & Responsibilities

To write an effective junior brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included junior brand manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Supporting the Sales team with customer presentations and customer requirements

Lead the on going brand & commercial management of Dairylea, working closely with Customer Planning, Finance and Consumer Insights

Arrange consumer events (booths, fan days)

Organize tasting / educational events among the major accounts of target consumer groups, opinion and press leaders

Work with Customer Management to ensure all marketing executional details are planned and covered and a clear resource and tracking plan incl

Participation in consumer-advertising plans development including brand positioning review and media strategy

Analyze market and consumer data and make recommendations to the top management

Brand building via content creation for specific consumer life stages

Define and oversee the media plans (online media, press, SoCom)

Coordinate with Digital Marketing Team to define and follow online activities and communities (Facebook, VK, Twitch, Twitter, forums)

Junior Brand ManagerQualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications forJunior Brand Manager

List any licenses or certifications required by the position:MACC, LIF

Education forJunior Brand Manager

Typically a job would require a certain level of education.

Employers hiring for the junior brand manager job most commonly would prefer for their future employee to have a relevant degree such asUniversity and Master's DegreeinMarketing, Business, Economics, Management, Business/Administration, Communication, Business/Management, Education, MBA, Science

Skills forJunior Brand Manager

Desired skills forjunior brand managerinclude:

MS Office

English

Languages is appreciated

(Video) What do I do as a Brand Manager? 👩‍💻

Nielsen/IRI DBs

Consumer needs are

Develop local campaigns based on need - Ensure on-time delivery

Innovation and NPD

Local needs and environment – Receive IMC toolkits from the BU marketing team for implementation

Customer

Desired experience forjunior brand managerincludes:

Supporting training within both corporate and Retail function

Assisting with reporting to management and Global HQ

Experience in Retail preferred but not essential

Strong skills in Excel, Word and preferred experience in HR related IT systems

University degree (preferably in Marketing/Economics)

Minimum 2 years of sales experience within pharmaceutical industry

Junior Brand ManagerExamples

1

Junior Brand Manager Job Description

Job Description Example

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  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
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Our growing company is searching for experienced candidates for the position of junior brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.

Responsibilities for junior brand manager

  • To create and maintain effective communication with all appropriate internal and external contracts to ensure they are fully apprised of marketing plans and requirements
  • Responsibilities as of Day 1 – you will feel the ownership of your project from the start, and you will be given specific projects and responsibilities
  • Recognized cutting edge marketing skills – we offer you the opportunity to test your marketing knowledge and management abilities in real-life situations and obtain insights into the world of brand & business management
  • Continuous coaching – you will work with passionate people and receive both formal training day-to-day coaching from your manager, likely a Brand Manager
  • 4 P’s marketing and brand trade marketing for a brand or category in the market with responsibility for activation excellence of Area Powerbrand plans
  • Works across functions to develop and execute successful commercial plans to deliver financial, share plans and targets
  • Managing development and activation of local brands in the portfolio including development of NPD, Comms, and BDI plans
  • Driving excellence in store execution across key customers / key accounts for the category or brand
  • Boost awareness of the brands among all PRB employees
  • Educate PRB sales force and distributor, ensuring overall understanding of the categories, specific features of the brand and key differentiation qualities

Qualifications for junior brand manager

  • Supporting the management of employee policies and employee relations
  • Bachelor's degree in BA and/or Engineering and/or Medicine
  • Bachelor or Master degree with good results (preferably with focus on Marketing)
  • High analytical thinking abilities and initiative
  • Flexibility and team orientation
  • The complexities and demands of working with many diverse markets require strong communication and interpersonal skills

2

Junior Brand Manager Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG
(Video) How To Become A Brand Manager

Our company is growing rapidly and is looking to fill the role of junior brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.

Responsibilities for junior brand manager

  • Generate Insights / Define needs through surveys, panels, consumer visits
  • Drive needed consumer studies with market research department
  • Ensure good marketing understanding & consumer knowledge
  • Coordinate the visits of customers/consumers/press among the brand owners
  • Conducting different analyses (Internal data, Nielsen, Dunhumby, ) and bringing own recommendations for further development of Activia CZ/SK business
  • Co-developing the LT and ST overall ‘Allergy Relief’ strategy by
  • Analyzing market, environment, competition and trends
  • Identifying the key market dynamics, together with the drivers and inhibitors of the category via desk research, market research, field insight gathering
  • Strong cross functional collaboration (medical/sales) as a base for success
  • Driving excellent execution of the agreed business year plan

Qualifications for junior brand manager

  • The job holder should be an enthusiastic, determined and positive individual, with superior level of dedication, self-motivation and discipline
  • MSc Degree in Economy or Business related
  • 1-2 years experience within Brand Management
  • Excellent analytical skills written and oral skills
  • Passionate and knowledgeable about the wines and spirits industry
  • Marketing profile with a commercial sensitivity

3

Junior Brand Manager Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our growing company is searching for experienced candidates for the position of junior brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.

Responsibilities for junior brand manager

  • Implementation of traditional marketing activities in market over different touchpoints for Health Care Professionals (congresses, symposia, print materials, detail sales aids, website …)
  • Ensuring excellent execution of local key innovations in the Allergy Relief Market
  • Co-creation with Health Care Professionals & Parents
  • Development & implementation of strong pre-launch & launch programs/campaigns
  • Operational support with key internal stakeholders ensuring fluent market entry
  • Competitive watch/understanding/monitoring to leverage into a competitive advantage for Nutricia
  • Recommending amendments to the plan as appropriate to meet or beat agreed targets by
  • Leading the operational business process with regard to the brand(s)
  • Monitoring and tracking of brand performance against KPIs (IMS market shares, Business Cases, financials), and strengthen performance by turning gaps and learnings into opportunities
  • Monitoring brand performance and making business recommendations, taking corrective actions, if needed

Qualifications for junior brand manager

  • Highly motivated by premium brands and their university
  • Analytical knack
  • Assessment of marketing activities
  • This role requires at least 1 year of experience in a professional environment or extensive training experience
  • Knowledge of the industry is an advantage
  • This position requires participation in events and meetings outside the normal working hours

4

Junior Brand Manager Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our company is searching for experienced candidates for the position of junior brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.

Responsibilities for junior brand manager

  • Deliver seasonal market- and customer-knowledge driven input (analyses) into project planning
  • Build deep, holistic consumer understanding of the Brand/Category which will serve as the cornerstone of both the long-term strategy, and the yearly plans
  • Implement new product launches and strive to maintain growth on our products
  • Execute the local adaptation of advertising creative material and implement media recommendation and promotional plan
  • Manage marketing budget for brand and ensure sales forecast accuracy
  • Responsibility for the assigned Nutrilon portfolio to achieve the set goals
  • Preparation of medical marketing campaigns, materials and presentations for the assigned Nutrilon portfolio
  • Executing a medical marketing strategy in accordance with a defined strategy and market needs in terms of competition activities
  • Collaboration and preparation of congresses and seminars (providing a stand, invitations)
  • Processing of analyzes and documents (share in hospitals, development of sales)

Qualifications for junior brand manager

  • Dutch would be an asset
  • Desire for personal development
  • Loyalty to the values and culture of PR
  • Student of minimum education of BA or BS with outstanding academic results from any academic discipline
  • Strong skills in leadership, strategic analysis, creativity and team orientation
  • 2-3 years experience in brand management (FMCG sector)

5

Junior Brand Manager Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG
(Video) A Day in the Life - Assistant Brand Manager - P&G Canada

Our company is searching for experienced candidates for the position of junior brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.

Responsibilities for junior brand manager

  • Active communication with agencies
  • Close cooperation with Healthcare Nutrition Brand Manager
  • Monitoring of competition, promotional activities, market trends
  • Regular monitoring of the marketing budget
  • Administrative support (orders, contracts management)
  • Independent leading of projects
  • Close cooperation with digital department on coordination of content and activities online
  • Creation of ATL and BTL communication for mothers
  • Optimization of portfolio of products
  • Development and actualization of packaging in compliance with local legislative

Qualifications for junior brand manager

  • Deep understanding of the use of Focus, Dunnhumby, finance reports is a plus
  • Influencing skills, creativity and visionary thinking
  • Entrepreneurial mind-set in Digital
  • International Mindset – Lived abroad (studies or work)
  • Approximately 1-3 years relevant Brand Management experience (preferably in an FMCG environment)
  • Introduction of new products to market

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(Video) Junior Brand Manager Nestlé Infant Nutrition

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(Video) #GradStories | Serena Gosling - Assistant Brand Manager, P&G

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FAQs

What are the duties of a junior Brand Manager? ›

What Do Junior Brand Managers Do? Junior brand managers are responsible for creating and implementing brand marketing strategies. They are in charge of executing plans that will increase customer satisfaction, brand loyalty, and recognition in the community.

What is the Job Description of a Brand Manager? ›

The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company.

What makes you the ideal candidate for this position Brand Manager? ›

When interviewing brand managers the most suitable candidate will demonstrate strong analytical skills, organizational competence and a passion for building great brands. Be wary of candidates who display poor leadership skills and little business savvy.

What are the 3 R's of branding? ›

As those eager students head back to school to build their skills in reading, (w)riting and (a)rithmetic, it may be a good time for you to review your own branding 3 Rs. For many organizations, those key metrics are Recognition, Reputation and Recall.

What does a Brand Manager do on a daily basis? ›

Key elements of the job are researching the marketplace to determine where the product or client fits in (i.e., analyzing competitive positioning, products, brands and spending); developing marketing and advertising strategies and managing those budgets; helping create designs and layouts for print and digital ...

What skills are required to be a brand manager? ›

A brand manager communicates with their team, stakeholders, higher management, external associates, and talent managers daily. They must have impeccable written and verbal skills to convey their message effectively. Outstanding communication skills are a requirement to be successful as a brand manager.

What qualities do you need to be a brand manager? ›

“A brand manager must possess skills of analysis and creativity to implement their ideas and achieve their goals. They must develop large-scale marketing strategies as well as advertising strategies, including both print and digital media.

What makes a good brand manager? ›

Collaboration and relationship management. Strong communication skills. Relentless customer focus. Analytical thinking and creative storytelling.

Why do you think you are a good fit for this position? ›

For starters, I have all the skills and experience listed in the job description, and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed.

How do you answer why do you think you are qualified for this position? ›

💡 Example answer

My skill set matches all the requirements laid out in the job description. In particular, my ability to work to tight deadlines and manage my time effectively make me a good fit for the role.

How do you introduce yourself as a Brand Manager? ›

But, in general, a professional introduction should include these three parts or steps: (1) who you are, (2) what you do, and (3) what others need to know. Once you have those three, wrap it up. Don't go on and on until the end of time. Let's look at each step individually.

How do you describe a branding position? ›

Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.

What are the 5 P's of branding? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What are the six elements of brand position? ›

The Six Elements of a Brand
  • Brand voice.
  • Brand identity.
  • Brand promise.
  • Brand values.
  • Brand targeting.
  • Brand positioning.
Aug 7, 2020

What are goals for brand managers? ›

A brand manager is responsible for the overall image of a company, product or person (i.e. a brand). Their goal is to ensure that every touchpoint of a company conveys the right message to its customers so that they will want to come back for more so the brand ultimately grows.

How do you answer how do you handle difficult situations? ›

How to respond to “Tell me how you handled a difficult situation”
  1. Situation: Explain the event/situation in a few concise sentences.
  2. Task: Briefly describe the task/situation you handled, giving relevant details as needed.
  3. Action: Explain the actions you used to complete your task or solve your issue.

How do you handle stress and pressure? ›

2. Commit to a Positive Attitude
  1. Decide what you can do. Pinpoint which parts of the situation you have the power to change or influence for the better. ...
  2. Get support. Find someone to talk to about your situation. ...
  3. Care for yourself. Take especially good care of yourself when stress in your life is high.

What skills and qualities can you bring to this position answer? ›

I can bring dedication and a drive to succeed in this company. I've always been appreciative of what the organizations I have worked for have done for me. I'm a loyal and dedicated employee who wants to do my absolute best for the company I work for.

What are the 5 hardest interview questions and answers? ›

The most difficult interview questions (and answers)
  • What is your greatest weakness?
  • Why should we hire you?
  • What's something that you didn't like about your last job?
  • Why do you want this job?
  • How do you deal with conflict with a co-worker?
  • Here's an answer for you.

What are 3 good interview questions and answers? ›

Most Common Interview Questions:
  • Tell me something about yourself.
  • How did you hear about this position?
  • Why do you want to work here?
  • Why did you decide to apply for this position?
  • What is your greatest strength?
  • What are your strengths and weaknesses?
  • What do you know about this company/organization?
Jan 3, 2023

How do you pass a manager Interview with no experience? ›

Specifically, prepare for these three types of questions:
  1. Problem-solving queries, particularly about your current job.
  2. Scenario questions about how you did, currently do, or would handle certain real or hypothetical situations.
  3. Queries that explore your creativity and lateral thinking skills.

What qualities make you a good candidate? ›

Desired Candidate Attributes
  • Leadership. Even in entry-level positions, most employers look for evidence of leadership qualities. ...
  • Teamwork. ...
  • Communication and Interpersonal Skills. ...
  • Analytical Skills. ...
  • Dependability and a Strong Work Ethic. ...
  • Maturity and a Professional Attitude. ...
  • Adaptability and Flexibility. ...
  • Good Personality.

What makes you stand out from other candidates? ›

An important skill that can set you apart from other candidates is being intellectually curious and wanting to learn new things. Having a genuine interest in the job and wanting to learn more is something hiring managers want from their candidates. It shows that you will strive to find new ways to solve problems.

How do you brand yourself professionally examples? ›

10 Amazing Personal Branding Examples
  1. 10 Useful Personal Branding Examples. ...
  2. Choose a Logo and Color Story. ...
  3. Keep Things Organized. ...
  4. Keep Things Simple. ...
  5. Use Branded Links. ...
  6. Personalize Your Images. ...
  7. Find Your Brand Voice. ...
  8. Let Your Work Do the Talking.
Apr 29, 2022

How can I introduce myself professionally? ›

Personal commercial template
  1. Greeting: Hello, my name is (name). ...
  2. Goal: I am looking for (internship/full-time position) at (employer name).
  3. Interest/passion: I am interested in (interests related to the company/industry).
  4. Strengths: I have many skills to contribute including (strengths) and (skills).

What are the 3 C's of brand positioning? ›

The 3 Cs of Brand Development: Customer, Company, and Competitors. There is only a handful of useful texts on strategy.

What is branding answer in one sentence? ›

Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.

What are the four components of brand position? ›

These five things – awareness, relevant differentiation, value, accessibility and emotional connection – drive customers from being aware of the brand to preferring the brand to being loyal to the brand to insisting on the brand — accepting no substitutes.

What skills do you need to be a Brand Manager? ›

What Skills Should a Brand Manager Have?
  • Excellent Communication Skills. ...
  • Research Skills. ...
  • Lateral Thinking and Creativity. ...
  • Customer Relationship Management. ...
  • Versatility and Flexibility. ...
  • Problem-Solving Skills. ...
  • Brand Growth. ...
  • Strategy and Implementation.
Sep 26, 2022

What experience is required to be a Brand Manager? ›

Educational Requirements

At least 3-5 years of experience in marketing, including design and managing marketing campaigns promoting services for companies.

What makes a good Brand Manager? ›

“A brand manager must possess skills of analysis and creativity to implement their ideas and achieve their goals. They must develop large-scale marketing strategies as well as advertising strategies, including both print and digital media.

Is Brand Manager a high paying job? ›

Highest salary that a Brand Manager can earn is ₹31.1 Lakhs per year (₹2.6L per month). How does Brand Manager Salary in India change with experience? An Entry Level Brand Manager with less than three years of experience earns an average salary of ₹9.5 Lakhs per year.

What are the 4 elements of branding? ›

These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.

What drives you to be a brand manager? ›

“Brand managers need to be great multitaskers and have the ability to see the big picture, or vision, and how many small elements fit into that vision. They also need to be comfortable in a leadership position as your job is to drive the brand forward.” “Communication is the most important characteristic to focus on.

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